We have some of the industry's leading trainers lined up for ATE Training Expo Seattle 2025 !

Beyond the Finish Line

In this compelling keynote, we’ll dive deep into the mindset, strategy, and discipline required to elevate your automotive repair business—and your life—to the next level. Drawing on the insights of psychology, high-performance coaching, and authentic storytelling, this session will challenge the status quo and inspire you to take bold, decisive action. This keynote is not about fixing cars or growing a business — it’s about fixing the systems, relationships, and habits that define your business, and your success. Whether you're an owner, a service advisor, or a technician, you'll leave with practical tools, and the motivation, to improve your operations, elevate your leadership, and build a legacy you never thought possible.

The Independent Automotive Service industry is teetering at the edge of a radical shift... Our Baby Boomer owners have begun to retire in great numbers, creating one massive tsunami of change. Did you realize that an estimated 67% or more of all 235,000 shops in the U.S. are Boomer-owned? Aged 61-75 this year, Boomers are moving as a block towards the door, and the disruption to all of us will be unprecedented.

Whether you're an owner, shop manager, service advisor or master technician, you need to understand what will happen to us all. How can you make the most of these unavoidable changes? What will our industry and the individual service companies evolve to look like over the next decade? What can you begin doing now, to thrive in the coming, opportunity-rich environment?

This lunchtime keynote discussion will delve into:

• The Boomer-retirement phenomena, and the staggering implications we will all face in this unfolding future
• How these changes are like tantalizing bait to the Private Equity investment community... the sharks smell blood in our water
• What opportunities these sweeping changes lay before all industry specialists - owners, key leaders and team members alike
• How to prepare your company, team and customers to become a Top-1% player in your market
• What you and your team should begin doing the minute you get home from this conference
• This 30-minute lunchtime keynote will leave you charged... You won't want to miss it!